A marketing holiday is an
unofficial holiday
A holiday is a day set aside by custom or by law on which normal activities, especially business or work including school, are suspended or reduced. Generally, holidays are intended to allow individuals to celebrate or commemorate an event or tra ...
which someone invents and promotes in the media. The point of the holiday is for typical users, community organizers, and marketers to share information within a theme.
While marketing holidays are often billed as "National days", they do not celebrate the creation of nations or non-sovereign countries—and must be disambiguated from a
National day and
Public holiday
A public holiday, national holiday, or legal holiday is a holiday generally established by law and is usually a non-working day during the year.
Sovereign nations and territories observe holidays based on events of significance to their history, ...
.
Marketing holidays can generate large revenue spikes for e-commerce sites. In 2017 the
Alibaba Group reported US$25.4 billion in sales on commercial holiday
Singles Day
The Singles' Day () or Double 11 (), originally called Bachelors' Day, is a Chinese unofficial holiday and shopping season that celebrates people who are not in a relationship. The date, 11 November (11/11), was chosen because the numeral 1 res ...
.
Social media
Many social media holidays are recently created but some have longer histories. Professional social media managers use these holidays to market the content which they are promoting. It is considered improper to post content which seems to be for a social media holiday, but which is actually a trick to make the audience view other content. Some people think social media holidays are annoying.
References
{{reflist
External links
The Holiday Industrial Complex a podcast episode of ''
Planet Money
''Planet Money'' is an American podcast and blog produced by NPR. Using "creative and entertaining" dialogue and narrative, ''Planet Money'' claims to be "The Economy Explained."
History
The podcast was created by Alex Blumberg and Adam Davids ...
'' giving the history of this concept
What the world's largest shopping day says about China a BBC analysis of the world's largest marketing holiday: Singles' day
Unofficial observances
Social media campaigns